Friday, December 31, 2010

A gift



This is something I designed for a gentleman who wanted to give this to her partner as a gift. He only told me he like something flowy, pink and long sleeve top with slits. So that is what I came up with. A loose silk georgette top with slits at the side, cinched at the waist with an obi and a silk organza skirt, all handsewn one by one with flower applique and pink Swarovski pearls. They can be worn together or separately. She fell in love with it immediately!

Friday, December 24, 2010

Merry Christmas and Happy New Year

We will be open from 12-6pm for Christmas eve and New Year eve and closed during Christmas and New Year.

Merry Christmas and Happy New Year to all and thanks for your support!! Remember to pop by for our Chinese New Year designs :)

Tuesday, December 14, 2010

Sunday, December 12, 2010

Fuchsia Lane on New York Financial Times

Fuchsia Lane is featured on New York Financial Times on 11 Dec. Few months back, I received an overseas phonecall from their journalist to be featured on their business traveller guide that will come with the paper on 11 Dec. And I was over the moon. Financial Times is an important and trusted business publication and to be featured is indeed an honour. It was like a dream come true and perhaps our first step to being international! This is the 3rd overseas coverage after being featured twice on the fashion cover of The Star Malaysia, one of the most widely read papers in Malaysia.

The business traveller's guide that came with Financial Times Weekend Pack.

I like the feel of this guide, very old school and classic.

Wednesday, December 08, 2010

Hepburn Lace Dress

Sometimes a lady doesnt need to say much or wear over the top to make an impact. The right dress made in the right proportions and finished with materials that feel so luxurious in your hand can speak volumes when you make an entrance. This Hepburn lace dress comes in champagne and silver. Put it on, pair it with pearls and nude heels and make an impression without trying too hard.

Tuesday, December 07, 2010

Discover the Cosy Boudoir



Yes it is the new Fuchsia Lane atelier @ 118A Tanjong Pagar Road. A place where you can rest and relax, have a cuppa, browse the clothes, bags, jewellery and get a treat for yourself. And this Christmas, you will find more gifts that show your loved ones you really care. From vintage sunnies, to python skin clutches and swarovski studded capes and quirky tees, not many can resist the heartmade treasures here. :P

I designed the atelier and sourced the items painstakingly from second hand shops and thrift stores with G. It is filled with treasured hand me downs which tell a story including those given to my by my grandparents like the vintage luggage which I use to hold my sale items and samples. A place that is so cherished that you will fall in love as you walk up the stairs and discover the Fuchsia Lane Boudoir.

Monday, December 06, 2010

Furry Furry



A cream and caramel leather bag with brown accents. Stores your files, brolly, make up and what nots. A luxurious bag for work and shopping. Doubles up as a diaper bag too. Comes with a specially made champagne satin dust bag. Yes the golden screen is in our atelier and we have received many compliments for it. Drop by our atelier today to get something for yourself or your loved ones this Christmas. :)

Show off your style quotient

Classic bags that exude old Hollywood glamour and sophistication.





Comes in 1 piece only in black or brown. Complete your workwear ensemble with this python skin bag or as an arm candy in the coming parties.

Sunday, December 05, 2010

Fuchsia Lane launches a series of exotic leather bags

Read about our Opening Specials and Freebies!

Saturday, December 04, 2010

Quest for the perfect atelier space

Be prepared for the long story. Our search for a new place began early this year. It was a eventful but also difficult year for us. We spent alot of resources on our ETERNITY fashion and art showcase at ION Orchard which grew bigger than expected and even had the Minister and Parliamentary Secretary of MICA turned up as Guests of Honour. Then there was the Opening of our new brand corner at Parco. And our invitation to Bangkok by the Royal Thai Embassy to represent Singapore in an opening fashion show at one of their important trade events.

After this, we were approached by a powerful shopping centre operator to open a 1200sqf flagship store at one of their Orchard Road's glitzy properties. Talks went on for a trying 4-5 months with many roller coaster developments. The staff got so excited about the idea of Fuchsia Lane at Orchard Rd. But we are just a growing designer and lacked the financial resources of a chain store to invest the kind of money. But they had faith in us and we were given "false" hopes that things will work out. But at the very last minute before we signed on the dotted line, I was given a shock to deliver a HUGE deposit.A deposit that will paralyse our operations. So I even went to approach their CEO and appealed for my situation. They asked us to moved to another location if we couldnt pay the deposit. Sadly it didnt work out and we wasted 5 months.

Then I considered extending our lease next year at Red Dot but perhaps was fate. Someone beat us to it. Another tenant quickly signed their lives away to our unit. So we were on another search. At that point, I was quite depressed. And I walked around the neighbourhood. Well we chanced upon a shophouse unit at Duxton Road.

The street was quiet and we were told the road used to be sleazy and people shun it. But the rent was relatively ok given its space and I thought serenity was a plus point. Talks went on for 2 weeks and things seem to be moving fast. And I thought maybe finally I will have my place afterall. I brought my staff to see the place and they were quite happy with it. But 2 days after the letter of intent was sent to us by the landlord, the landlord changed his mind and decided not to rent to us! I couldn't believe it happened to me then. He said he wanted to renovate it and could rent it out at a higher price. Well good luck to him! I feel many business folks now do not have much integrity. Sadly..

By this time, I had felt very tired and beaten. I thought is this a trial? The searching of places and the negotiations and the roller coaster effect on emotions were a toil to one physically and mentally. Well, on the very next day, I called up agents one by one I could find on internet and asked for a space in the neighbourhood. But either they were not ideal (as my customers wouldnt like to go) or they were too expensive. So I started walking from Bukit Pasoh to Keong Saik to Craig to Duxton to Tanjong Pagar to Southbridge Road to North Canal to Boat Quay IN ONE DAY, looking at shophouses one by one. Those that had "rental banners" hanging outside. I quickly called the agent to ask for pricing. I fell sick from heat stroke the same night and was down for 2 days.

Then I found my current unit at Tanjong Pagar Road. Well but nothing goes smooth. This time round I decided not to tell anyone till I sign on the dotted line. It is like carrying a baby to term. Better not tell at premature stages. Well talks went on for another 3 weeks with the "ping ponging" of contracts here and there. And at the beginning the contract was so "scary" that my lawyer once commented it look like a loan shark agreement. And I had to put my negotiation skills to test.

Finally after 3 weeks, we inked the deal. And the rest is history. The rent is as much times more at Red Dot as the space is. Some of my friends asked if I could cope. Well in business sometimes you have to take that leap of faith and I had customers who reassured me they will follow me whereever I go. Comforting! And there was G. I could only work hard, design more clothes (the best part I like), serve my customers with all my heart and leave the rest to the higher powers above.

Tuesday, November 30, 2010

Fuchsia Lane Opens on 1 Dec @ 118A Tanjong Pagar Road!

Yippeee! We are finally opened! After much sweat, blood and tears :P You can now visit us Tues to Fri 12-730pm, Sat 1-7pm. Sunday is By Appointments only. And we are closed on Mondays.

Check out our new designs and be in for a surprise when you visit our new cosy unit at the second floor shophouse spanning 800sqf! We are extremely accessible. Just 5 mins walk from Tanjong Pagar Mrt. Bus stop is right infront of us. Parking is at Duxton Road behind. And yes we are at the bridal stretch :) See u

Monday, November 29, 2010

President Designer's Award- 19 November

Hmm.. Here I am at the Istana the second time in the same week. Guess not many people will have the chance to be invited twice a week to the Istana. :p This time round it is for the President's Designer Award. And I got invited into the grand mansion which is the place where national dignitaries are invited as guests. The chandeliers are jaw dropping awesome. Grand! Really an event where the design heavyweights are. I was given a seat beside the seat for Wykidd Song.

I exchanged greetings with Tina Tan Leo - the brains behind The Link Group and the famous All Dressed Up (she is very affable with no airs), shook hands with the President again (who is like a kind grandfather) and said hello To Minister Lui Tuck Yew who was my Guest of Honour earlier this year at my Eternity Opening Night @ Ion Orchard. Surprisingly he remembers me! :)) And I told him we moved to a new shophouse and he said he does wear the embroidered bamboo shirt I gave him as a token of appreciation. And took pictures with our very own couture maestro Tan Yoong. He is one of the judges and he remarked I have successfully differentiated myself from Shanghai Tang and with a class of my own.(I floated to cloud 9 but still have to work harder). I also said hello to Lee Chor Lin, who is the brains behind the Singapore National Museum. I am always inspired by powerful ladies who are behind the success of a brand.

And why I was at this event. Oh well.. I am nominated for the President's Designer Award but as I expected it, I didnt win the award. I think the award should be reserved for the experienced. I heard Wykidd Song and Frederick Lee were nominated as well. The winner was a photographer who was colour blind but managed to make his name as a fashion photographer in the competitive New York. Inspiring indeed. And another goes to an architect Kerry Hill who has spent all his life building remarkable structures. My next biggest hope is to showcase overseas or hold an exhibition. Well, I did hold a fashion show at the invitation of the Royal Thai Embassy this March. But I am ambitious. I hope for one at New York, Paris, Tokyo or Milan. Will work towards it.

Minister Lui Tuck Yew giving his opening speech

The President and Minister Mah Bow Tan awarding the recipients

Jacintha Abisheganaden singing at the event.

Tan Yoong as one of the judges for the award.

Taken with Tan Yoong and wearing my latest outfit. Grey cape and pants with black lace inserts

Friday, November 19, 2010

Awarded at the Istana

Taken with President Nathan and Gary!

We were awarded at the Istana by President Nathan on 15 November (which is the day we moved!)for contributing to charity during our ETERNITY fashion showcase held at ION Orchard during 27 Jan 2010. But I thought they should award my presenting Sponsor On Cheong Jewellery instead. Because our massive showcase wouldnt be possible without their support.

It is the first time we are at the Istana and it was a grand place full of greenery and stature which made us feel like we were in a very luxurious resort. And of course this is absolutely the first time we are talking to the President up close and personal! Geesh..It is quite unnerving at first but he is a kind and grandfatherly figure with absolutely no airs and look very patient as you talk to him. Will be framing this picture up in my atelier :)

WE HAVE MOVED!

We have moved to our new shophouse at Tanjong Pagar Road and will be opened next week! Countless boxes to unpack and pls be patient while we tidy up and make our place cosy for you. Yoohoo! we love our quaint shophouse which is 3 times bigger! Watch this space for more details. Meanwhile, check us out at facebook (search for Fuchsia Lane) for our daily updates. :)

Thursday, November 11, 2010

LAST 2 DAYS TO MOVING OUT SALE

Last 2 days to get pieces handmade in our atelier at amazing prices. Up to whopping 80% off. 12 Nov Fri 12-730pm. 13 Nov is our last day. 1-6pm.

Missy Brocade-Only 1S left



In champagne and black. A classic piece. For stylish chic, pair it with jeans and tank. For elegance, wear it over our spaghetti strap black dress. Only 1 left. Original $189. Now $158.

Mandarin collar lace dress in turquoise

Monday, November 01, 2010

Open on Deepavali!

Fuchsia Lane remains open on Deepavali and this Sat 1-6pm. :) Get your bargains fast as it is LESS THAN 2 WEEKS to the end of our MOVING OUT SALE!! Sale ends 13 Nov.

Custom Make Bustier







A bustier custom make for my customer using exquisite lilac lace from Germany. I am falling in love with it.

Beautiful Lace Detailing!





New Arrivals! Cream georgette top with lace detailing. Free size. Goes with pants or skirts. $158. Comes in black and peach. Champagne skirt with organza wrapped over delicate lace. For work or after 5. $175 only.

Sunday, October 24, 2010

Phil and Selina's wedding @ Beaufort






I designed a lace bustier dress and a matching tweed clutch with lace detail to wear to my friend's wedding. Btw the shots are taken by G who always captures my best moments. :)

Thursday, October 21, 2010

Moving Out Sale!-Flutter Dress

Feminine lilac colour with pretty bloom prints.
Funky turquoise green shade.
Flutter Dress. A dainty mandarin collar with assymetric skirting. Available in burgundy as well. Was $285. Now $228!

Moving Out Sale!



Top of the World Chiffon Skirting. Was $158. Now $65!! Only XL left.

Moving Out Sale! Sunflower Lace Top



Was $89. Now $69! Pair it with white pants for a refreshing look. :)

Moving Out Sale! -Snow White Bustier



Snow white bustier. Was $168. 40% off! Pair it with pencil skirt or pants for sexy chic. Incredibly versatile and pretty with handsewn rosettes.

Friday, October 15, 2010

Moving Out Sale! Peranakan embroidered cardis







Stylish chic with jeans and camisole. Anytime and great for the sweltering weather! Was $158. Now $89.

Moving Out Sale!









Classics anytime! Was $89. Now $69!

Tuesday, October 12, 2010

Sunday, October 10, 2010

Moving Out Sale! Classic Vintage Dress



The Sabrina silk dress. Perfect for coming parties. Made from pure silk and pearl sash that I handcarry back from Melbourne. Was $299. Now 80% off! Quick get them before they are gone.

Moving Out Sale!





Vintage grey lace skirt. Grey is the new black this Fall. A lovely neutral perfect with office shirt. Was $238. Now 40% off!

Saturday, October 09, 2010

Moving Out Sale! Operation hours extended!

For the Moving Out Sale, we will be extending our operation hours for your shopping pleasure. If you always liked our designs, dont miss this chance to get them at a good price. Perfect for Christmas gifts too!

Wed to Fri 12-730pm. Sat 2-630pm. Or give us a ring/sms 97486717 when you like to come. We are open when you are free

Moving Out Sale! -Only 3 weeks



Flora Belle Lace Halter Cheongsam. Prefect for Shanghai Night D&D. Was $389. Now 50% off! Only S.

Moving Out Sale!



This showcase piece appeared in numerous magazines and on the cover of The Star Fashion Paper, one of the major Malaysia papers. Phoenix Boudoir Top. Was $258. Only 1 M left. Now 40% off. Luxe Satin Skirt. In peach and champagne gold. Was $170. Now $59! while stocks last.

Thursday, October 07, 2010

Black Dress for the Boardroom-Best seller!





The black dress that will take you anywhere. Pair it with fuchsia shoes for ultimate impact. $285 only.

Moving Out Sale!

40% onwards for OFF PAST SEASON COLLECTION & MING PINK COLLECTION. Get the best pieces now! While stocks last!

Wrap Top $219. Skirt $158. Prices before 40% discount.

Swarovski studded bustier top. Was $199. Now $99.