Sunday, April 20, 2008

Singapore Fashion Festival Asia Wow 2008

It was an eye opening experience for us being invited to participate in such a grand event. Not only did we meet new customers, we also got to rub shoulders with stylists, models, celebrities and make important contacts! Enjoy the pics below.


Jamie Yeo confesses she has fallen in love with our designs instantly.


She goes through carefully our selection of quirky and feminine re-engineered tops with French lace, Italian silks and Japanese chiffons.


One of the most popular designs with its ultra feminine peach lace and flying Asparas. Definitely caught the eye of Jamie Yeo, who immediately asked us if we have it in her size.


The Bliss of 100 Babies Halter Top with Italian silk has caught the attention of another celebrity Eileen Wee.


Interviewed by Mediacorp NewS Website! Many thanks to the Producer. You can read more about it here. http://www.xin.sg:80/article.php?category=93&article=16641


My good friend Kezia, ex fashion stylist and composer who has sold some of her songs to up and coming singers is impressed with our unique merchandise.


Crowd has gathered excitedly at Raffles City in anticipation of the fashion show.


Bikram Yoga model and instructor shines in this Blooming Pond Lilies Halter Top with French Chantily Lace. She is strutting it to the fashion show gala at night. Thanks sweetie for your support!





Sweetie pie Sabbie is such a darling. She has come to help me during the weekend at the showcase and attends to my customers with enthusiasm. I m a fan of her dainty jewellery too at http://www.sabbiew.com/. Always goes with my designs.


Many thanks to my friend cum supporter. She never fails to support my every fair and brings her chirpiness whereever she goes. See her ceramics as well at http://amywooceramics.blogspot.com. We can all be found at the monthly Maad fair 1st weekend at Red Dot.




New customers who are captivated by our luxurious chic re-engineered tees.




Posing infront of the stage after the show ends.


Amore 1920 Series Bag with chess pieces handle.

Thursday, April 10, 2008

Exotic Dreams Revealed!

Finally the Exotic Dreams collection specially created for Singapore Fashion Festival is released online and for purchase now! Some are sold out in the Festival like the Love in Blooms below which you can custom order as our next series is without sleeves.

All the designs feature ultra feminine cuts in luxurious fabrics like silks and laces, with beautifully sewn sequins. The highlight of this collection is the interesting interplay of exotic colours and the dreamy and childlike graphics. We have also designed my first skirt called Starry Starry Night which is studded with a mixture of swarovski and faux crystals. This skirt goes with many of my cheongsam tops. Each single piece of my collection takes about 2-5 days to complete. Enjoy the designs below and let them tranform you into a romantic goddess. Very limited stocks.

Circus Fantasy & Starry Starry Night Skirt




Circus Fantasy with turquoise silk georgette : $168
Starry Starry Night Tri Layered Chiffon and Silk Skirt studded with a mixture of swarovski and faux crystals: $178

Nightingale's Boudoir

Great for dates, function or the dance floor. You wont get unnoticed. I wore this to the Fashion Festival Opening Night at Raffles City and received lots of compliments for it.
Nightingale's Boudoir Dress with shaded chiffon: $238.
Comes in just the top only without the skirting @ $108.

Love In Blossoms



With 2 tone romantic pink japanese chiffon and a multi coloured Swarovski crystal button. Top is Sold Out during the festival! The next series will be without sleeves. Love In Blossoms:$170. Perfect with our Starry Starry Night Skirt: $178.

Ride Away To The Kingdom of Seduction



The front is innocent and sweet. But bare your back in the sheer seductive midnight black lace behind. Has a slimming effect on your silouette as well.
Fairy Tale Horse Tunic: $189

Chirp Chirp Chirp



Intricate sequins that playfully shimmers under the sun's rays. Elegant yet playful.
Chirp Chirp Chirp Cheongsam Top: $162.

Black Redefined!

Forget about the boring black outfits. Mesmerise in this dazzling number fit for parties and functions.
Fish In Bowl Cheongsam Top: $158
Starry Starry Night skirt: $178. Stunning yet versatile which goes with most of my tops.

Meadows of Nostalgia

Different from the skirt, this is a piece of dress. Captivates with its sequins and flirty chiffons. $228.

Tuesday, April 08, 2008

Happy Customers @ Maad!

It is such a coincidence that my talented friends at MAAD who are fans of my designs turned up in Fuchsia Lane outfits. Touched by their support! Thank you ladies!


From left, Chirpy Amy of Amy Ceramics in Romantic Deer Kimono Top, Sweetie Pie Sabrina of SabbieW Jewellery in Bliss of 100 Babies Halter Top, Babelicious Yiwen in Fish In A Bowl Re-engineered Cheongsam Top, Myself in I love Heroine Chiffon Top.


Valerie of Petalthots Jewellery looking sweet in our Meadows of Nostalgia Sequined Dress and taking our Amore 1920 Turquoise Handbag. Enthralled by our designs, she confessed that she dreamt about this dress which made her determined to get it immediately.

Saturday, April 05, 2008

See you at MAAD at 5-6 April!

Yes if you did not manage to catch us at the Fashion Festival or want to browse our new collection, we are at Red Dot Design Musuem, 28 Maxwell Road this weekend.
From 11am-630pm! 5 mins walk from Tanjong Pagar MRT.
Do bring enough cash if you intend to purchase our designs.

Tuesday, March 25, 2008

Exotic Dreams Collection for Singapore Fashion Festival 08 Asia Wow



Hi everyone the much anticipated Exotic Dreams collection for the Singapore Fashion Festival Asia Wow 08 is finally out. These are a peek of few of the designs. All designs will be uploaded after the festival.

Do come down to Raffles City, new Atrium Level 3. I m facing the stage. I will only be there the first 5 days from 28March-1st April, 10am -10pm daily.

My designs will be selling a little higher at the Festival due to GST and the sales contribution to the organiser. If you wish to enjoy the internet prices, you can purchase online by emailing me and pay thru online/atm bank transfer. You can then collect them from me at the Festival or after.

Monday, March 17, 2008

Our bag got featured in Elle April Singapore Fashion Festival Special!






Grandmother's Love. An old vintage towel. The paintakingly hand-sewn sequins play with the sun's rays adding sparkle to the lively mandarin bird. With love. Only 2. One with mandarin buttons ($80), and one without ($75).

Catch us at Singapore Fashion Festival Asia Wow 28 March -1 April at level 3, Raffles City!

Thursday, March 13, 2008

Fuchsia Lane on Urban Again! 13 March 08



Yes this masculine tee appeared in Urban and would be so awesome for your man. $55 if you purchase online now.

Match his masculinity with your feminity donning this Heroine top as well.







Nothing beats being the heroine of someone! Ultra feminine yet funky! $130 only.

Monday, March 10, 2008

Buzzing Away for the Singapore Fashion Festival 08!

Yes you see the banners everywhere as you drive or take a bus in town. The Singapore Fashion Festival SFF 08 is here again! Fuchsia Lane is v honoured to be invited to showcase and sell at the SFF 08 Asia WOW at Raffles City.

We will be there Raffles City, Atrium level 3
from 28 March TO 1st April, 10am-10pm!

Currently, we are going full steam ahead with a new collection called Exotic Dreams just for this. Vibrant colours, feminine cuts, lots of sequins, crystals and sheer fabrics! Our master tailors are busily coming up with samples while the perfectionistic me drives them crazy making sure every detail feels right. Even sewing the intricate sequins requires another specialised team of tailors. This time round I will be designing some skirts as well to match the tops. The dressy skirt is studded with swarovskis like a starry night!

Watch this space and do come down Raffles City during the above dates to check out my designs!

Thursday, February 28, 2008

Featured in Catalog February




The Magpie Chirping Amidst The Blooms Cheongsam Top was featured in Catalog February issue. Thanks to lovely Editor Adele, stylist Josiah and Eileen for choosing my designs.

Fuchsia Lane Featured in Lianhe Zaobao Again on 1 Feb 2009!

Thank you very much to reporter Wenyan for being so supportive since the start of my label and the reporter of this article for featuring Fuchsia Lane.

Sunday, February 24, 2008

See you at 1-2 March at MAAD Fair, Red Dot Design Museum

Fuchsia Lane has been invited to showcase at the prestigious Singapore Fashion Show 2008 at Raffles City from 28 Mar- 2Apr. The theme is Asia Wow!

You can preview our exciting and colourful new pieces at March Maad and order yours before they are snapped up at Raffles City. Expect feminine cuts in vibrant bright colours, sexy sheer fabrics and painstakingly sewn sequins. Come to our Maad and take a peek at our irresistible designs!

March Maad
1-2 March
11-6pm
Red Dot Desigm Museum
28 Maxwell Road (Tanjong Pagar MRT)

Thursday, February 14, 2008

Away for Break!

Hi all, I will be away from 16th-19th Feb for my long waited break before I come up with more new designs and more exciting plans for the new year!. Meanwhile I will not be able to reply my email or hp. I will respond to you when I get back. Happy Chinese New Year!

Tuesday, February 12, 2008

Irresistible Valentine's Promo till 29th Feb



Purchase a re-engineered top or bag above $99 now, and you get to buy a pair of guy and lady tees at the price of 1! Yes just top up additional $55 and you get to choose any male and female tees. Save $49 with this offer! Shop with us now to choose the designs you like before they are sold out.

Wednesday, January 30, 2008

Hot Short Cardi Featured In Urban 31 Jan 08!

This lightweight short cardi can be paired with sphagetti straps or your little back dress and you are ready for the Annual Visiting. Perfect for days when you have to shuffle in and out of the hot weather and the air conditioned shopping centres. Chinese character spells HOT!

$89. Very limited stocks. Only available online or at our MAAD Fair at Red Dot Design Musuem every 1st weekend of the month, 28 Maxwell Road to browse and try our designs. Fair from 11am-6pm. See you there.

Tuesday, January 29, 2008

Fuchsia Lane in Business Times Lifestyle on 26 Jan 2008

Thank you to lovely Business Times Lifestyle Editor Jaime Ee and stylish writer Sharon Cheah for featuring my unique re-engineered designs in their article: Traditional Outfit Goes Contemporary

Monday, January 28, 2008

A Delightful Private Shopping Session For My VIPS

All the 8 slots were almost snapped up for the Shanghai Decadence Private Shopping and Tea Session at a cosy shophouse held last weekend on 26-27 Jan. Thankyou to the reporters and guests who signed up. As it was my first time organising this, I was so nervous to get it right that I forgot to take pictures on the first day. So enjoy the shots taken on the 2nd day. :)


I was very honoured with this VVVIP who signed up for my private shopping session. She is none other than Miss Jennie Chua, the CEO of Ascott Group and Chairman of the board of Directors at Arts House. She is also Director of several companies and Boards and also serves on Government and Community Service Boards and Committees, both locally and internationally. Beside her is her charming daughter in law, Nicole. Thankful to Jennie for discovering me and supporting my label always.


Valerie, one of my sweetie pie customers, enjoying the delicious Cocoa Fantasy cakes and tea after her marathon trying of my clothes. She makes lovely jewellery that are as sweet as herself.


Spoilt for choice choosing between our delightful door gifts which is a brocade and silk Happiness Nostalgia Wristlet. They come in pink, rose red and turquiose.


Our door gifts and newspaper features. Only 12 wristlets are made and all are snapped up.


Valerie simply loves my Prosperous Peonies Halter Top with French Lace and the complimentary rose red wristlet to go with it.


Valerie browsing our messenger bags, Amore 1920 handbag, couple tees and dresses during the private 2 hour shopping slot.


Variety of exotic tea and delectable desserts for our guests to enjoy good food and great shopping.


A rewarding shopping trip for Valerie! All in private comfort.


Venue kindly sponsored by Karats Shoes Boutique. These are their divine shoes that will make you feel so good after putting them on. Email karats.shoes@gmail.com to book an appointment with Alice the owner.


2 friends sharing the good ole fun of shopping together. And no you dont look fat in that.



Simply and elegantly shows off your back. Our latest creation: I Love Martial Chiffon top.


Can I salsa in this? Hot!


The Chandelier with the nostalgic Shanghai music at the background makes this look like one of the movie set from Lust, Caution!




For those who missed our private shopping session, hope that you can join us the next time round! Fuchsia Lane always seeks to create beautiful pieces and bring value to our customers. Our customers during the session enjoyed 10% off for purchases above $280 as well.

Wednesday, January 23, 2008

Shanghai Decadence Private Shopping & Tea Session



Enjoy fine tea and desserts while trying on my designs at your own leisure during a 2hour private slot. Besides enticing discounts, you can even bring home a pretty Nostalgia Happiness wristlet (worth $89, 12 sets only). Now you can register for this private session and enjoy shopping like a Shanghai tai tai for only $42! You can bring a girlfriend along at additional $28 who will enjoy the same perks. And both of you can enjoy the fun of shopping together.

Sat slots are currently full. Only Sun slots are available now and running out first. Please call 9748-6717 to book your private slot now. The venue of this party is kindly sponsored by Kaetree Boutique, 58A Pagoda St, who makes beautiful evening and bridal shoes. Their enchanting creations will be on sale during the party and goes very well with our tops as well. :)

This private event is solely for guests who sign up with us before hand and closed to walk in crowd.

Tuesday, January 22, 2008

Monday, January 14, 2008

Fuchsia Lane in My Paper, Wobao on 11 Jan 08

Thank you My Paper reporter- Christine for appreciating my label and the painstaking efforts in creating every unique piece of my re-engineered top and dress you see on the website.

Thank you for the overwhelming support after the article is published. However, as there is a high volume of emails and orders after the article is published. For those who email me, I seek your understanding that I m personally reading the emails one by one but will take about 2-3 days to reply. Thank you for everyone's patience! :)

Saturday, January 12, 2008

See you at 2-3 Feb Maad Fair!

Catch us at Maad Fair @ Red Dot Design Musuem on 2-3 Feb, Sat & Sun. 11am-6pm
Red hot numbers, Re-engineered Cheongsam tops, Head Turning dresses. This Chinese New Year, make your friends and relatives notice you with our exclusive re-engineered tops. They are definite conversation pieces during your annual visiting.
Last chance to get your new year clothes!
Red Dot Traffic Building
28 Maxwell Road
Nearest Mrt: Tanjong Pagar (5 mins walk)