On Cheong Jewellery Presents Fuchsia Lane's In Love With Passion Fashion Showcase

A sneak peek at our latest collections..






I will like to Thank my friend Jiali who is the model and photographer Kenneth Choo for my latest In Love With Passion collection

Fuchsia Lane's In Love With Passion Fashion Showcase, Presented by On Cheong Jewellery

In case, all of you are wondering why my creations have slowed down recently. That is because myself and a team of my master tailors, designers, photographers are busily toiling for my first ever solo fashion showcase at Arts House. The specially created fashion collection will be on display at Arts House foyer and for sale to the public from 3rd October to 30th October.

Titled" Fuchsia Lane's In Love With Passion, Presented by On Cheong Jewellery", the super limited edition showcase pieces (less than 18 pieces per design, with only 1piece per size for dresses)in romantic and passionate hues of rose, lilac, violet, peach, turquoise, red, black are sure to evoke a feeling of falling in love. You can also expect complete collection of feminine skirts, sweet sexy capes and scarves! No effort is spared to perfect these rare designs in fine laces, silks and crystal studded. VANILLA is our official magazine.

Any time from now to 30th October just flash this page from VANILLA Sept issue to get 10% off any of our regular priced designs above $120 at our fashion suite or Arts House Shop, our stockist.

2nd October is the Opening Cocktail Night and will be open only to my VIPS and mailing list for priority purchase of my showcase pieces. Be sure to rsvp and keep a look out for the details later. Or email to fashion.suite@fuchsialane.com to be on our mailing list!

7-8 September Maad Fair!

See you at the usual Red Dot Design Museum Maad Fair, 28 Maxwell road on 7-8 September!
Be sure to come between 11am-6pm. We apologise that only cash and personal cheques are accepted.
Flash the VANILLA promo page found on pg 11 of Sept issue to enjoy 10% off purchases above $120. See you!

Fuchsia Lane as cover story in The Star Malaysia 31st July 08!

MAAD Fair @ Red Dot Design Musuem, 2-3 Aug

Pls feel free to browse and try on my designs at my design fair this weekend from 11-6pm.
Date: 2-3 Aug
28 Maxwell Road (nearest MRT, Tanjong Pagar)
Red Dot Design Musuem (Inside airconditioned area)
See you!

Blooming Siren

Made of fine tender pink silk that caresses and shows your skin sensually. Wear the sleeves up (sleeveless) or down on "I feel my arms are fat" days. So sensual and feminine.

$148 only.

Chirping Magpie Cardi

Throw on this playful cardi to brighten up your top or dress instantly!

$89 only

Private Tea & Shopping Session is here again on 26 July

We had our first private shopping session in January and it was a success! So it is happening on 26 July again at our fashion suite with FIVE 1.5hr slots up for grabs!
Avail time slot
10.00-11.30
12.00-1.30
2.00-3.30
4.00-5.30
6.00-7.30

Pay only $45 to sign up for a 1.5hour private slot and you get a FREE exquisite pouch with detachable charm bracelet (worth $69 as shown above), enjoy 15% off for purchases above $250 and fine cakes with gourmet tea! And we have new designs.

With only 5 slots up for grabs, call 9748-6717 to sign up for your slot immediately. Bring a friend along for additional $30. Slots are confirmed upon payment before the tea session. See you!

Have a drink on us at Fuchsia Lane Anytime

Fuchsia Lane has opened its fashion suite and is featured on Urban 3 July 08!



Fuchsia Lane believes in providing a cosy and intimate shopping experience to our customers, you. So at the Fashion Suite, you can enjoy coffee or tea or while browsing and trying on the designs at your own leisure. It is a great way to unwind after a stressful day. Or call your girl friends in for a tete and tete and some serious shopping fun!

We are open when you are free. Just make an appointment by calling Vivienne at 9748-6717. No time is too ridiculous as we will try our best to accomodate. Only cash and personal cheques (I/C verification) are allowed at the moment.

Visit is strictly by appointment only as I like to devote my attention to each and every of my customers who are important to me. See you soon!

July Happenings!

See you at our regular MAAD fair on weeekend 5-6 July.

Red Dot Design Museum
28 Maxwell Road
11am-6pm

The last chance to get our promotion items at 20-50+5% off! More than 30 designs to choose from.
Also Dont miss our SAMPLE SALE this MAAD FAIR ONLY where sample pieces will be sold from $35 only!
Cash and personal cheques (verification with I/C) accepted only.

Fuchsia Lane Opening + GSS Specials. Extended till 15 July!

Fuchsia Lane opens its own fashion suite at #03-05 Red Dot Building, 28 Maxwell Road. It is above Red Dot Design Musuem and just 5 mins walk from Tanjong Pagar. Yes it is the place where we have our monthly MAAD fair.

It is only open for appointments. We are open when you are free, so you can try and browse at your own leisure while enjoying a cuppa on us. Please call +65-97486717 for an appointment today. You can come with your friends to enjoy retail therapy too. Only cash and personal cheques (verification with I/C) are accepted now.

To thank everyone's support and celebrate our Opening and GSS, we are offering Super Sweet Specials of 20-50+5% off usual price for over 35 items! Make an appointment today before they are sold out as we only have few pieces and Only piece for some designs. Or come to our MAAD fair which happens every first weekend of the month.



Or you can email us the design no. you like and we will mail to you once payment is made thru atm/online banking. Registered mail charges apply or you can collect at our suite.

Fuchsia Lane will never pass off defective products as sales items. Please kindly check your promotional merchandise before purchase as there is strictly No refunds/exchanges for promotional items.

Terrific Tee Time. Extended till 15 July!

To celebrate our Opening and GSS, we are offering a super sweet deal for Fuchsia Lane's imported tees.

Buy any 2 tees at 20% off.
Or Buy 4 tees and above to get 35% off.
It is too good to miss! So get something for yourself and your loved ones today. Ends June!

Our quality cotton tees leave your skin cool and dry in the sweltering weather. It is a joy to wear!

Away at KL 25-28th June

Hi everyone,

I am away to KL from 25th to 28th June for a press interview by The Star which is the official Malaysia newspaper, my 1st overseas press coverage. Will put it up once the article is out! Pls kindly email me and I will reply you as soon as I can. You can contact me through my number again from this Sunday 29June.

Love, Vivienne

Flying Asparas

Made with exquisite peach pink lace. Flying Asparas seem to come alive with the shimmering sequins. Hot favourite. Even Jamie Yeo likes it during the Singapore Fashion Festival. $168 only.

Amore for Weddings!

Many search high and low for the ideal bag to complement the gown and kua (traditional costume) on their important day, but to find none.

Amore 1920 exquisite series of bags suits perfectly and you can use it during normal days as well. Depending on your attire, it can be for formal or casual occasions.
So for brides to be and for ladies who intend to pamper their girlfriends with a pretty gift, why not consider purchasing our Amore 1920s series of bags. No two pieces are alike! Each is unique.

They come in a variety of colours from Cream, Fuchsia, Turquoise to Gold. There is a choice of oh-so-pretty faux pearl handle or gold plated handle with specially chosen charms, swarovski crystals and corals. The handle is detachable and can double up as a necklace! Comes in a quality gift box as well. It is a steal going from $89-$128. So what is stopping you from getting it? Click on "Bags" under "Labels" on the right to view more designs.

Prosperous Peonies

Pure and elegant. Comes with a fuchsia mandarin button at the collar. Great for work and extremely chic with jeans as well. $99 only.

Shimmering Peacock

Dancing peacock that catches light with every move. $86 only.

May Maad Fair is here again! Come with our Catalog feature this issue and get 5% off!

Do drop by to browse and try on our latest designs at Maad (Market for Artists and Designers) this weekend 3-4 May, 11am-6pm at Red Dot Design Musuem. 28 Maxwell Road.

The good news is we got featured again in latest Catalog issue 43 (see cover). This time round under "Notice" which introduces up and coming labels. We were introduced together with big names like K by Karl Lagerfield. What an honour for us.

To celebrate, we will reward a 5% discount to those who come to this weekend's Maad with the above page! No minimum purchase. Alternatively, book a viewing appointment with us. Details under "How To Purchase" on top right hand corner.

Catalog April Issue 43 Cover

Singapore Fashion Festival Asia Wow 2008

It was an eye opening experience for us being invited to participate in such a grand event. Not only did we meet new customers, we also got to rub shoulders with stylists, models, celebrities and make important contacts! Enjoy the pics below.


Jamie Yeo confesses she has fallen in love with our designs instantly.


She goes through carefully our selection of quirky and feminine re-engineered tops with French lace, Italian silks and Japanese chiffons.


One of the most popular designs with its ultra feminine peach lace and flying Asparas. Definitely caught the eye of Jamie Yeo, who immediately asked us if we have it in her size.


The Bliss of 100 Babies Halter Top with Italian silk has caught the attention of another celebrity Eileen Wee.


Interviewed by Mediacorp NewS Website! Many thanks to the Producer. You can read more about it here. http://www.xin.sg:80/article.php?category=93&article=16641


My good friend Kezia, ex fashion stylist and composer who has sold some of her songs to up and coming singers is impressed with our unique merchandise.


Crowd has gathered excitedly at Raffles City in anticipation of the fashion show.


Bikram Yoga model and instructor shines in this Blooming Pond Lilies Halter Top with French Chantily Lace. She is strutting it to the fashion show gala at night. Thanks sweetie for your support!





Sweetie pie Sabbie is such a darling. She has come to help me during the weekend at the showcase and attends to my customers with enthusiasm. I m a fan of her dainty jewellery too at http://www.sabbiew.com/. Always goes with my designs.


Many thanks to my friend cum supporter. She never fails to support my every fair and brings her chirpiness whereever she goes. See her ceramics as well at http://amywooceramics.blogspot.com. We can all be found at the monthly Maad fair 1st weekend at Red Dot.




New customers who are captivated by our luxurious chic re-engineered tees.




Posing infront of the stage after the show ends.


Amore 1920 Series Bag with chess pieces handle.

Exotic Dreams Revealed!

Finally the Exotic Dreams collection specially created for Singapore Fashion Festival is released online and for purchase now! Some are sold out in the Festival like the Love in Blooms below which you can custom order as our next series is without sleeves.

All the designs feature ultra feminine cuts in luxurious fabrics like silks and laces, with beautifully sewn sequins. The highlight of this collection is the interesting interplay of exotic colours and the dreamy and childlike graphics. We have also designed my first skirt called Starry Starry Night which is studded with a mixture of swarovski and faux crystals. This skirt goes with many of my cheongsam tops. Each single piece of my collection takes about 2-5 days to complete. Enjoy the designs below and let them tranform you into a romantic goddess. Very limited stocks.

Circus Fantasy & Starry Starry Night Skirt




Circus Fantasy with turquoise silk georgette : $168
Starry Starry Night Tri Layered Chiffon and Silk Skirt studded with a mixture of swarovski and faux crystals: $178

Nightingale's Boudoir

Great for dates, function or the dance floor. You wont get unnoticed. I wore this to the Fashion Festival Opening Night at Raffles City and received lots of compliments for it.
Nightingale's Boudoir Dress with shaded chiffon: $238.
Comes in just the top only without the skirting @ $108.

Love In Blossoms



With 2 tone romantic pink japanese chiffon and a multi coloured Swarovski crystal button. Top is Sold Out during the festival! The next series will be without sleeves. Love In Blossoms:$170. Perfect with our Starry Starry Night Skirt: $178.

Ride Away To The Kingdom of Seduction



The front is innocent and sweet. But bare your back in the sheer seductive midnight black lace behind. Has a slimming effect on your silouette as well.
Fairy Tale Horse Tunic: $189

Chirp Chirp Chirp



Intricate sequins that playfully shimmers under the sun's rays. Elegant yet playful.
Chirp Chirp Chirp Cheongsam Top: $162.

Black Redefined!

Forget about the boring black outfits. Mesmerise in this dazzling number fit for parties and functions.
Fish In Bowl Cheongsam Top: $158
Starry Starry Night skirt: $178. Stunning yet versatile which goes with most of my tops.

Meadows of Nostalgia

Different from the skirt, this is a piece of dress. Captivates with its sequins and flirty chiffons. $228.