Private AFFLUENT Fashion Party @ 21 Cluny Park

This month is really hectic preparing for a series of fashion shows. And one of them is this private party organised by prestigious lifestyle magazine - Affluent who invited us to do a fashion showcase.

The guests who turn up are by invitation only and consists of foreign Embassy heads, art gallery owners, business visionaires and their wives and socialites. They had a peak preview of a few of my gowns on 22 Oct which were going to be showcased at my major solo show at Orchard in January 2010. We are keeping these gowns hush hush for now but pls enjoy the rest of the photos.

with Addy(left most) my PR for my solo show next January, Lina of F1 Recreation and Fidya from Jewel Box. Addy is wearing my Madame Moiselle lace top in a really funky way over her bustier.

with models wearing my creations- Phoenix Boudoir Dress(Left) and Shanghai Jasmine (Right). Am wearing my own creation- Snow White Bustier Dress for the night too.

With artist Emily Por

with Catherine, the Fashion Editor and GM of Affluent and Yuki Lange, one of the guests

with my dear friend Sabbie who came to help and my new found friend Josie who is so helpful and enthusiastic. So touched!

With party guests

With party guest

With Gary who did many pretty shots of me that night :)

Shanghai Jasmine

Sorry for the slow updates for this month. As my hands are full trying to handle 3 fashion shows with a brand new collection. And the schedule is crazy. Yes. Pls keep your eyes peeled!
Meanwhile we have our best seller Shanghai Jasmine in the latest black lace over nude and nude lining is all the rage now. You will definitely charm in this in the Dinner and Dance event or Christmas Party.







$399 to buy off the rack. Comes one S and M readily. To custom make, you just have to pay $550 during this month to get this and a FREE Amore bag or Swarovski Studded cape or set of couple tees. Come on down to check our assortment of lace designs. New Peranakan embroidered scarves too which are great as gifts.

October Happenings

Introduce Fuchsia Lane to someone new and both of you get up to 20% rebates! Read on to find out. For October only.

The Tokyo Design Exchange

Hey everyone,

Am just back from Tokyo-the land of geishas, sushis and cutting edge Japanese designers. As mentioned earlier, I am selected to be in PARCO's young fashion designer zone next year. So am sent on a 6 day design exchange trip to learn the best design practices from the likes of Comme des Garcon, Issey Miyaki and Limi Feu and the branding masters. This trip is organised by Parco, Spring Singapore and Textile and Fashion Federation.

My trip was packed back to back with workshops, trade fair visits and site visits to important flagship stores. It was an eye-opener to learn from the maestros, witness their luxurious tailoring, their creative visual merchandising and their amazing customer service experience! Every designer has created a very strong universe of their own. So am bursting with inspiration. But meanwhile enjoy the pictures below.

At Narita airport.

With one of our mentors David Wang, the designer of IS, and the other young designers outside of PARCO Japan.

Limi Yamamoto-the daughter of Yohji Yamamoto who is also a famous designer in her own right. She is sharing with us her experiences of showcasing at the Paris Fashion Week.


Editor of fashion web magazine. As you can see she is sharing some Japanese street fashion trends. Everyone dresses to make a statement on Tokyo's streets!

Snapping away during breaktime. We had 6 workshops packed in a day!

Editor of one of the largest Japanese fashion magazine publisher. They publish female titles that cater from teenagers to mature ladies and she is giving a talk on the Japanese fashion market.

Bunka Fashion College-The prestigious place which has nurtured Kenzo Takada, Yohji Yamamoto. We had a design exchange with the students and teachers there.

Sketches of the Bunka Fashion College students on display

Textiles division with a well stocked library of every textile imaginable.

Taito Designer Village-an incubator programme where promising designers are given business support and workshop space.

Creative accesories display at one of the designer's workshop in Taito Design Village

Fabric library at Taito Design Village.

Taken with magazine editor Takano-san

Welcoming speech by Managing Director of Parco Japan

Talk by visual merchandising expert Mr Noguchi on promoting products in your shop.

The venue of ROOMS- a trade fair for budding designers to showcase and sell their works. This place is also called Yoyogi National Stadium

Inspiring Tokyo shops

We were taken on a visit to various themed stores and flagship shops with inspiring visual merchandising and window display. Amazing! I am pretty impressed with their presentation and packaging techniques. Just makes you go goo goo gaga and want to enter the shop even though you dont know what exactly they are selling. Will have to re-arrange my own store after this. :)

The entrance of a jewellery store where every little thing is breathing its branding essence. From the entrance to the presentation to even the uniforms they wore.



Those displayed on the plate are pieces of delectable jewellery. And this place looks more like a chocolate museum.

I didnt know what this shop sells until I step inside. It looks so pretty outside. They sell jewellery!

Lamp Harajaku filled with dainty dresses. My dream shop. I have always wanted a 2 storey shophouse decorated like it was from a storybook. Shall perservere on. It is amazine how young designers there can afford the rents in main shopping belt even when I was told they receive zero support from goverment.

The cashier cum display counter at a hip multi label store called Opening Ceremony there.

Those are actually fitting rooms. Cute isnt it?



The signage of the chocolate shop. Doesnt it look more like a Gucci shop signage to you? Wah..

Miss Pom Pom

Beautiful bubble dress with exquisite Chinese collar and exaggerated mandarin buttons in unusual shade of mandarin turquoise. There is a hint of girliness with understated elegance.

Suitable for work or dress it up with clutch and pearl earrings for the Shanghai themed night. Thanks to Stella who posed in this lovely dress. Custom made only as we only have 3 of such imported mandarin buttons. Can be custom made into champagne gold or pink or other colours. Our queue of custom made orders are jam logged to end of October so make your orders now.

$280. Ladies First Club VIP members enjoy 10% discount for custom made. Join our exclusive club now.

Cardis that are so lightweight, pretty and versatile

English Garden cream voile cardi. Dainty flowers in peach and pink blooming in an English Garden. Match this with your tank top and jeans or dress for summery cheer. Or pair it with your power suit for some boardroom feminity.


Southern roses black voile cardi. The most versatile piece you can ever have in your wardrobe.

Each piece is handmade with exquisite embroidery by a Peranakan artist. Only 9 pieces. $158. Our Ladies First Club VIPs enjoy 15% off till 30 September.

Fuchsia Lane Times Sept 09

Fuchsia Lane has been featured 6 times in the media over the past 2 months and we have been selected for Japanese Parco's fashion incubator zone @ Millenia Walk in Spring 2010! Click below to read newsletter.

National Day Specials! $44 off our red/white designs

Some white/red designs on promotion and more :)


Auspicious Carps Cheongsam. Usual: $189. Aug Now: $145!


Flora Belle Halter Dress. 1pc per size only. Usual $328. Aug Now: 284!


Bunny's Passion Lace Back. Usual: $189. Aug Now: $145




Charlston Lace Skirt. Usual: $238. Now: $194


Rose Tango Silk Dress with Swarovskis sewn in rosettes. 1 pc per size only. Usual: $328. Aug Now: $284!


Come to our suite to check them out now. Only limited pieces. Opens every friday 12-7pm. And every first weekend of the month 1-630pm. For appointments at other times, pls call 9748-6717.

Ladies First Club- Where you come first

Fuchsia Lane's very own VIP Club is finally here with its very exclusive privileges specially tailored for you.

Other than the above privileges, members also get to enjoy the
Personal Concierge Service. We know you are busy to shop so we will bring the clothes for you to try at the comfort of your house or office or anywhere. Delivery is free within CBD and Orchard. Transport fee of $35 is chargeable elsewhere which will be waived for purchases above $250.

As an introductory offer, you just have to purchase $244 in August to join. At other times, it will be $800 in a single receipt to qualify.

10 Lucky Facebook Fans

Thank you for those who sign up at my facebook fan group. Below are the lucky 10 who have won themselves a $50 voucher!

Pls email fashion.suite@fuchsialane.com or call 9748-6717 to collect and redeem your voucher. Valid till 25 August 09 only.
1. Teo Wanhua
2. Yiwen Challenger
3.Andrea Wang
4.Lim Jeannie
5.Leow Chiun May
6.Shinni Bakincow
7.Jessie Tan
8.Jing Xian
9.Wendy Wong
10.Winnie Ng

Join us as fans now. Just type Fuchsia Lane in facebook search and spread the good word to your friends! :)

Fuchsia Lane Times Aug 09

Check out our irresistible National Day Specials! And join our newly launched Ladies First VIP Club with our introductory offer this August only.
Click below to read newsletter.