Sunday, January 12, 2014

We have moved to 8 Ubi Rd 2, Zervex, #03-22!

Hi all,
Thank you for your support. We have moved to a new and spacious atelier at 8 Ubi Rd 2, Zervex #03-22.
We are no longer at Tanjong Pagar.

To celebrate our Opening, for the first time, we are offering 15% off when you purchase 3 items. VIPS enjoy further 5% off.
Only valid for regular price items and til 30 January 2014.
And get a free calender of our Tokyo limited edition collection with purchase of $250 and above.

You can park just outside our unit without wasting time to find parking. And we are near to Tai Seng, Macpherson, Eunos and Paya Lebar mrt stations! From Tai Seng mrt circle line, you can exit A, cross the bridge and take bus 58 to alight at the 4th bus stop (after traffic police HQ). We also have bus 90, 92 and 151 outside. By moving to the city fringe, we will be able to maintain our pricing while continuing to provide you with a private and spacious shopping environment amidst escalating rental and labour costs. Please continue to support us.

Look forward to serving you and your continued support.

Monday, June 10, 2013

Summer GSS starts June 10! Past season sale items at up to 50% off.

Just a peek on what is sale! And more at our Tg Pagar flagship store. Come down quickly before they are gone.


Pleated halter dress with lace. 50% off. Also in pink. Fabric from Japan.


Silk Mix low back dress with bow in blue. Only 1 piece in L. 40% off.


Chiffon Jacket with lace applique using our signature invisible stitching technique. Few left only. In black also.


A line dress with European embossed lace. 40% off.


Pleated blue top and fine white cotton pants with jewelled trimming on pocket. Top 50% off. Pants. 30% off.

Sunday, May 12, 2013

Our short getaway!

Our getaway! It is time for fashion show with my own clothes. And proud to say our looks are not photoshopped in any way. So that is how I look with my designs with my inborn freckles and meaty bits. And ermm my hubby with his double (or isit triple) chin. Just want to say ordinary folks (and ladies) can look stylish too if you make a conscious effort.


Waiting for ferry at the cruise terminal. This has to be my favourite white straw hat (I adorned it with black velvet ribbon) and dressed in an aquarmarine silk top with florals and grey capris. The colours of ocean.


Looking forward to our long awaited beach vacation!


Waiting for lunch.. Hungry


At the corridor of our resort house! Dressed in my favourite sheer chiffon top over spaghetti strap top and linen shorts. And oh my reversible Ferrari hat which I bought in the Milan store 10 years ago! This goes to show well made classics (like our handmade clothes) can really last for years to come.:)


Our last day at the beach restaurant. They serve very yummy pussyfoot which I have to order one everyday!



This is the same versatile chiffon top over a pink strapped dress. Chiffon top comes in black and grey also and is great in Singapore's sweltering weather and the sheer sleeves hides the arms beautifully.

Thursday, May 09, 2013

Fuchsia Lane pays tribute to all mothers who have loved their children so selflessly. 9-18 May.



Purchase any 3 regular price items and get 15% off the 3rd item. Vips get 20% off the 3rd item! Discount is on lowest price items.
From 9-18 May only. Share the joy with mum or just simply reward yourself!

Wednesday, March 06, 2013

Rewarding and celebrating womanhood on 7-8 March with 20% off STOREWIDE



We know how difficult it is juggling different roles in society. We know how some periods in life can be trying. We know that sometimes you just need a listening ear, some support, encouragement and a little bit of indulgence.

Rewarding all women who have been so strong, courageous, intelligent and beautiful in your own way, Fuchsia Lane is proud to offer for the first time 20% off STOREWIDE on 7-8 March. LADIES FIRST Vips enjoy further 5% off. And enjoy 30% off shoes with any other purchase.

We are also open till 10pm on both days for late night shopping :)See you. Thank you for supporting us as your support ensures we can continue to create beautiful things for you.

Monday, February 04, 2013

Welcome Chinese New Year with bright chirpy colours

For those who are looking for something other than cheongsams for the coming Chinese New Year, why not consider the below choices. They are versatile quality pieces which you can mix and match easily with your own wardrobe after the festive occasion.

orange lace over black A line dress with sleeves. Comes in white too

Italian silk peplum top with cream french lace pencil skirt. You could easily dress it up with a brooch or long funky necklace and wear it with our brocade pants too.

Gorgeous Emerald green peplum silk top with our fitted brocade pants. Brooch sold separately.

Fuchsia silk mix dress with lace slit across chest and embroidery applique. Comes in ice blue too

Sheer chiffon top in black with embroidery applique, worn over strapped silk mix red dress. Top and dress sold separately

Sheer chiffon top in white with embroidery applique, worn over strapped silk mix pink dress. Top and dress sold separately.

Peplum top with embroidery beneath sheer organza. Match it with our grey brocade pants. Inspired by the snuff bottle!


Wednesday, January 30, 2013

Last minute CNY Shopping and Opening Hours

See you soon for your last minute CNY Shopping!




Friday, January 25, 2013

Cheongsam chiffon top inspired by the perfume snuff bottle


A cheongsam top with a relaxed cut. It not only has a lower mandarin collar, the bottom is also semi fitted which makes it not too tight. Also comes in Emerald green and sensual red. Match it with jeans or pants for a chic oriental look.


When you flip over the embroidery, it has no traces of stitching except for ultra fine micro dots of less than 0.5mm. Our signature invisible stitching technique!

A precious snuff bottle with carvings at the Osaka Museum of Ceramics.

Inspired by a trip to the Osaka Musuem of Oriental Ceramics last November which had an exhibition of over 200 perfume snuff bottles that dates back to 200 years ago. These precious articles were elaborate artworks to appreciate and ostentatious displays of the owner’s wealth. The tiny bottles range from intricate painting inside a tiny layer of glass to complex colourful overlays on the glass bottle which require extremely minute skills.

Using our signature embroidery appliqué but this time underneath a layer of soft chiffon and organza, I also aim to mimic the intricate carvings and paintings in the snuff bottle.

Each piece of design requires the dedicated effort of a skilled team from the designer to the pattern maker, the seamstress right down to the artisans hand sewing the appliqué using our signature invisible stitching skills. With days devoted to completing each piece, it is similar to the precise techniques and respected skills used in the olden days to create a treasured snuff bottle.

Open on Sunday 27 Jan and 3 Feb for last minute CNY shopping!

Fuchsia Lane remains open during the entire weekend including 27 Jan Sunday and 3 Feb Sunday from 1-6pm for your last minute CNY shopping. :)Saturdays will be open as usual from 1-7pm. Don't miss our new cheongsam arrivals and New Year Sale at up to 50% off.
See you soon!

Thursday, January 24, 2013

Cheongsam dress in exquisite jade hues on rare kimono cotton


Lovely hues of jade and blossoms which is like a fine Japanese painting on rare kimono fabric! Mandarin collar is adorned with Swarovski button in Emerald from France. Selling fast during this new year. Absolutely no repeats.

Sunday, January 20, 2013

Furry lace cheongsam top with 3d floral appliques

This beautiful cheongsam top has handmade 3d floral appliques along the neckline which is created by our dedicated artisans. It is stretchy and completely flattering with an extremely breathable fabric that is a joy to wear in the hot humid weather. Match it with our white cotton stretch pants with European trimmings or shorts or jeans for an Oriental chic look.

Also comes in soft pink and beige/nude. Selling out fast!

Photographed by award winning photographer Hendra Kusuma.

Saturday, January 12, 2013

Pretty cheongsam pieces for the coming New Year

Be spoilt for choices in our cosy atelier. Be it an exquisite french lace dress in a classic cheongsam silhouette or a cheongsam dress in vintage print, you will definitely find a cheongsam which is flattering and to your liking.

A cheongsam dress in comfortable cotton linen with charming prints of the English gardens. The collar is adorned with pretty florals and Swarovski pearls.

Vibrant watercolour paintings of red poppies and lively pom poms along the collar.

Exquisite embroidered florals adorn the collar of this cheongsam dress.

A french lace dress in refreshing mint green over cream.

A close up of another french lace dress in oh so stunning emerald green and gold

A cheongsam dress with abstract oriental prints in ultra luxurious deep blue batik.

Come get them early before they are all snapped up this Chinese New Year. More designs in store. Selling fast!

Read our latest collection inspiration and hot sale on our Fuchsia Lane Times


Go to http://www.fuchsialane.com/images/newsletters/jan-feb13.jpg and click on the image to zoom in and read our latest e-newsletter.

Thursday, January 03, 2013

Brand new cheongsam top in sepia


Introducing our new stretch lace comfy cheongsam top with gorgeous lace texture that looks modern and hip with jeans, pants or shorts this new year! Comes in sophisticated white and peach nude too. $168 only. Selling out fast.

Saturday, December 22, 2012

New Year 2013 Sale- Lace Halter Tops!

Welcome 2013 with a new gorgeous you. Get these last piece french lace halter tops that are going at 40% off. They are made in luxurious french lace with rare exquisite motifs. Available in 4 other designs as well. Goes great with slim pants for work, and jeans and shorts for casual weekends.

Last piece only for the designs below!





Many one off samples and last pieces on sale at 50% off and more.

Welcome 2013 with our New Arrivals and long awaited Sale

Hi all

The long awaited New Year 2013 Sale is here. Be dressed in our gorgeous handmade pieces for the coming Chinese New Year. There will be one off samples, last pieces, gorgeous past season items going at up to 50% off and more. Sale starts 24 Dec! We are open from 1-6pm on 24 and 31 Dec and closed on Christmas (25 Dec) and New Year Day (1 Jan).

And our new arrivals and classic cheongsam dresses in classic prints will not disappoint! We have further developed our signature lace applique technique. This Spring's collection is inspired by the exquisite perfume snuff bottles I saw in my last trip to the Osaka Museum of Oriental Ceramics.

Wishing you a Merry Christmas and Happy New Year!

Monday, December 17, 2012

The Making of my gown for the ROM Solemnisation

Sorry for the long wait as I have been busy preparing for my ROM Solemnisation Ceremony, held at the High Society Cafe, MBS in November. Here's a peek at the making of my ROM gown, shoes and hair piece which took about a month with the endless sewing!

The beginning of my beautiful ROM gown done to my exact measurements. Watch how it gets transformed after sewing stitch by stitch over 20 days with our exquisite French lace applique and Swarovskis.

The dress is laid on the lace fabric to find the most ideal pattern layout

Sewing on lace applique requires a keen eye for aesthetics and details besides skilled hands to sew on the lace stitch by stitch. The designer has to visualise how different parts of the lace has to be arranged on the gown to give the most stunning effect.

The bottom of the lace is pin onto the bustier portion of the gown.

Instead of cutting the lace out directly which will result in fraying. The tailor unpicks the thread that holds the flowers, meticulously and patiently.

After unpicking, the loose ends are then folded in part by part and Hand sewn carefully to ensure the flowers look fluffy and natural. Sewing with a sewing machine will be much faster but will spoil the natural beauty of the flowers. Even a small part of the gown is done in such a meticulous way which is the signature of luxury fashion-details do matter even when unseen.

The lace applique is cut out one by one and arranged onto the gowns with pins first. This part requires much thought by the designer because the precise position of the lace applique matters. Sometimes few hours can be spent just thinking if the lace applique need to be shifted more to the left, right, up or down which affects the entire visual impact of the gown.

At the back of the gown is a specially ordered diamond zip from Japan.

The gown has a translucent lace portion at the bottom which is a special design feature. As I am very petite, I am not suited for a long gown. But the translucent lace at the bottom means it will not weigh me down and adds some sexiness without being tarty.

Every step of making a gown requires much patience, difficulty and very skilled hands. The seamstress has to put her hand inside the gown during the entire sewing process to prevent sewing the lace onto the inner lining.




The lace is sewn using an "invisble stitching" technique. When you turn the gown inside out, you can hardly see any stitches as they are like ultra fine tiny dots which is lesser than 0.5mm! These skilled seamstresses have at least being sewing for 30 years and are a dying crowd.

Sewing a diamante trimming onto the edge of the gown. The sewing went on for days and days to weeks.


Behind this tool is a steady skilled hands repeating this process tirelessly of putting on Swarovskis on the flowers one by one until the whole gown is full of hundreds of Swarovskis. The tool melts the glue behind the crystal to ensure adhesion of the crystal to the gown. To do this, the timing and angle of holding the tool requires much precision.


After this, we require sewing on bigger crystals to ensure there is a "layered" effect of different size crystals on the gown.

In luxury fashion, everything is done as detailed and meticulous as possible. Even inside the seams, where no one thinks they bother to see.

The shoes are also done to match the gown. Parts of the lace applique is cut from the same lace and sewn on the shoes to create a complete look. This is signature to Fuchsia Lane- sewing on lace applique even on shoes which is much much more stiffer and harder than fabric!

Precious pair of shoes with complementary elements from the gown.

This is the first time we are doing everything from the gown, matching shoes to the head piece. Was challenging at first as we have never really designed head piece. Took us 3 days to do, redo and unpick before I am happy with it.


Sometimes people can never imagine how much work goes into creating something so simple yet elegant and stunning. The thought process, the arrangement, the trials, re-doing and unpicking until you get it right, the wasted samples and the final tedious sewing. But what is simple and elegant is truly the result of an unseen team of efforts and thoughts

A peek of the final gown. Shy...

By the way, many of the guests love the gown-and the super expensive embroidered fabric (most expensive fabric I have bought actually) was courtesy of hubby and imported from Europe!