Friday, December 31, 2010

A gift



This is something I designed for a gentleman who wanted to give this to her partner as a gift. He only told me he like something flowy, pink and long sleeve top with slits. So that is what I came up with. A loose silk georgette top with slits at the side, cinched at the waist with an obi and a silk organza skirt, all handsewn one by one with flower applique and pink Swarovski pearls. They can be worn together or separately. She fell in love with it immediately!

Friday, December 24, 2010

Merry Christmas and Happy New Year

We will be open from 12-6pm for Christmas eve and New Year eve and closed during Christmas and New Year.

Merry Christmas and Happy New Year to all and thanks for your support!! Remember to pop by for our Chinese New Year designs :)

Tuesday, December 14, 2010

Sunday, December 12, 2010

Fuchsia Lane on New York Financial Times

Fuchsia Lane is featured on New York Financial Times on 11 Dec. Few months back, I received an overseas phonecall from their journalist to be featured on their business traveller guide that will come with the paper on 11 Dec. And I was over the moon. Financial Times is an important and trusted business publication and to be featured is indeed an honour. It was like a dream come true and perhaps our first step to being international! This is the 3rd overseas coverage after being featured twice on the fashion cover of The Star Malaysia, one of the most widely read papers in Malaysia.

The business traveller's guide that came with Financial Times Weekend Pack.

I like the feel of this guide, very old school and classic.

Wednesday, December 08, 2010

Hepburn Lace Dress

Sometimes a lady doesnt need to say much or wear over the top to make an impact. The right dress made in the right proportions and finished with materials that feel so luxurious in your hand can speak volumes when you make an entrance. This Hepburn lace dress comes in champagne and silver. Put it on, pair it with pearls and nude heels and make an impression without trying too hard.

Tuesday, December 07, 2010

Discover the Cosy Boudoir



Yes it is the new Fuchsia Lane atelier @ 118A Tanjong Pagar Road. A place where you can rest and relax, have a cuppa, browse the clothes, bags, jewellery and get a treat for yourself. And this Christmas, you will find more gifts that show your loved ones you really care. From vintage sunnies, to python skin clutches and swarovski studded capes and quirky tees, not many can resist the heartmade treasures here. :P

I designed the atelier and sourced the items painstakingly from second hand shops and thrift stores with G. It is filled with treasured hand me downs which tell a story including those given to my by my grandparents like the vintage luggage which I use to hold my sale items and samples. A place that is so cherished that you will fall in love as you walk up the stairs and discover the Fuchsia Lane Boudoir.

Monday, December 06, 2010

Furry Furry



A cream and caramel leather bag with brown accents. Stores your files, brolly, make up and what nots. A luxurious bag for work and shopping. Doubles up as a diaper bag too. Comes with a specially made champagne satin dust bag. Yes the golden screen is in our atelier and we have received many compliments for it. Drop by our atelier today to get something for yourself or your loved ones this Christmas. :)

Show off your style quotient

Classic bags that exude old Hollywood glamour and sophistication.





Comes in 1 piece only in black or brown. Complete your workwear ensemble with this python skin bag or as an arm candy in the coming parties.

Sunday, December 05, 2010

Fuchsia Lane launches a series of exotic leather bags

Read about our Opening Specials and Freebies!

Saturday, December 04, 2010

Quest for the perfect atelier space

Be prepared for the long story. Our search for a new place began early this year. It was a eventful but also difficult year for us. We spent alot of resources on our ETERNITY fashion and art showcase at ION Orchard which grew bigger than expected and even had the Minister and Parliamentary Secretary of MICA turned up as Guests of Honour. Then there was the Opening of our new brand corner at Parco. And our invitation to Bangkok by the Royal Thai Embassy to represent Singapore in an opening fashion show at one of their important trade events.

After this, we were approached by a powerful shopping centre operator to open a 1200sqf flagship store at one of their Orchard Road's glitzy properties. Talks went on for a trying 4-5 months with many roller coaster developments. The staff got so excited about the idea of Fuchsia Lane at Orchard Rd. But we are just a growing designer and lacked the financial resources of a chain store to invest the kind of money. But they had faith in us and we were given "false" hopes that things will work out. But at the very last minute before we signed on the dotted line, I was given a shock to deliver a HUGE deposit.A deposit that will paralyse our operations. So I even went to approach their CEO and appealed for my situation. They asked us to moved to another location if we couldnt pay the deposit. Sadly it didnt work out and we wasted 5 months.

Then I considered extending our lease next year at Red Dot but perhaps was fate. Someone beat us to it. Another tenant quickly signed their lives away to our unit. So we were on another search. At that point, I was quite depressed. And I walked around the neighbourhood. Well we chanced upon a shophouse unit at Duxton Road.

The street was quiet and we were told the road used to be sleazy and people shun it. But the rent was relatively ok given its space and I thought serenity was a plus point. Talks went on for 2 weeks and things seem to be moving fast. And I thought maybe finally I will have my place afterall. I brought my staff to see the place and they were quite happy with it. But 2 days after the letter of intent was sent to us by the landlord, the landlord changed his mind and decided not to rent to us! I couldn't believe it happened to me then. He said he wanted to renovate it and could rent it out at a higher price. Well good luck to him! I feel many business folks now do not have much integrity. Sadly..

By this time, I had felt very tired and beaten. I thought is this a trial? The searching of places and the negotiations and the roller coaster effect on emotions were a toil to one physically and mentally. Well, on the very next day, I called up agents one by one I could find on internet and asked for a space in the neighbourhood. But either they were not ideal (as my customers wouldnt like to go) or they were too expensive. So I started walking from Bukit Pasoh to Keong Saik to Craig to Duxton to Tanjong Pagar to Southbridge Road to North Canal to Boat Quay IN ONE DAY, looking at shophouses one by one. Those that had "rental banners" hanging outside. I quickly called the agent to ask for pricing. I fell sick from heat stroke the same night and was down for 2 days.

Then I found my current unit at Tanjong Pagar Road. Well but nothing goes smooth. This time round I decided not to tell anyone till I sign on the dotted line. It is like carrying a baby to term. Better not tell at premature stages. Well talks went on for another 3 weeks with the "ping ponging" of contracts here and there. And at the beginning the contract was so "scary" that my lawyer once commented it look like a loan shark agreement. And I had to put my negotiation skills to test.

Finally after 3 weeks, we inked the deal. And the rest is history. The rent is as much times more at Red Dot as the space is. Some of my friends asked if I could cope. Well in business sometimes you have to take that leap of faith and I had customers who reassured me they will follow me whereever I go. Comforting! And there was G. I could only work hard, design more clothes (the best part I like), serve my customers with all my heart and leave the rest to the higher powers above.